THE HINDUSTAN TIMES LTD.
Corporate
Products
Infrastructure
Growth & Diversification
The Hindustan Times Limited is India's
foremost media company with a major
presence for more than seven decades in
the print medium. Some of the country's
most respected and popular daily
newspapers and magazines are published
by the company.
Leadership through quality
and innovation has always been the
hallmark of The Hindustan Times
Limited.
The company has branch offices
in most of the states of India. The present
work force exceeds 1600 employees.
The flagship publication of the group, The Hindustan Times (Delhi edition) was launched in
September 1924. Mahatma Gandhi performed the inauguration and Shri KM Panikkar took over as
the first editor.
The Hindustan Times has the unique distinction of being the highest selling English daily in
northern India within a month of its launch and has maintained this supremacy to date (current
average circulation of 5,02,729 copies). The newspaper has a two-third readership share of all
English newspapers published from Delhi.
The newspaper symbolizes Delhi's emergence as one of the world's biggest metropolitan cities; it
has grown with Delhi and Delhi has grown with it. The Hindustan Times is today not just a leading
national daily, it is also a pillar of India's free Press. It has maintained its number one position in
northern India primarily because of its tradition of credibility, authenticity, and the depth and width
of its coverage. It has one of the biggest networks of correspondents in India and abroad reporting
the latest developments from the spot, round the clock. The newspaper also has arrangements with
several leading international publications and news agencies.
Using state-of-the-art printing technology, The Hindustan Times is excellently produced,
comprehensive and informative.
The Patna edition of The Hindustan Times was launched in August 1986. The Lucknow edition
was launched in June 1997.
The Delhi edition of Hindustan was launched in 1936. The Patna edition was started in August 1986
and within adecade became the largest circulated Hindi newspaper of eastern India (current average
daily circulation of 2,55,284 copies). Hindustan is amongst the few respected national Hindi
newspapers especialIy in northern central and eastern India. The paper's high standard of reporting
and objective analysis presented in a user-friendly style places it in a class of its own. The
Lucknow edition of Hindustan was launched in October 1996.
Evening News is Delhi's most popular
evening tabloid, eagerly looked forward
to by readers. Launched in 1943, the
Evening News carries a low down of
the cap tar's high life and entertainment
scene. It gives the readers the city buzz,
loud and clear. All the scoops, gossip,
business trends, campus news, crime
beat, and parliamentary updates,
feature in the page of Evening News.
Kadambini, a Hindi language monthly literary magazine was
launched in 1960. Today, it is the most prestigious and widely
circulated magazine of its genre. The magazine has a vast intellectual
readership which also helps guide its editorial policy. Special issues
on different subjects are brought out at pereodic intervals.
Nandan - the children's monthly
magazine in Hindi was launched
in November 1964. It is the highest selling children's Hindi maga
zine in India. Nandan acquaints
and informs the new generation
about India's glorious civiliza
tion, heritage and cultural values.
With a blend of Indian folklore,
fairytales and abridged versions
of great classics from the world
of literature, Nandan both edu
cates and entertains its young
readers.
The
company has a dedicated national field
force of advertisement marketing personnel
who are in touch with advertisers and
advertising agencies for securing
advertisement business for all group
publications. Latest media-modelling
techniques are used to scientifically market
space to advertisers.
The company has its own captive
pre-press facility and printing plants which
use state-of-the-art technology and
printing hardware to produce its
publications.
The company distributes its newspapers
and magazines using a countrywide
distribution network comprising
distribution agents, sub-agents, hawkers
and home delivery boys. The total number
of cities and towns in which the
publications are distributed exceed 2000.
Copies of the magazines are reached by
mail to subscribers. For distribution of the
dailies, the fastest available mode of
delivery be it road, rail or air, is used to
reach copies to readers in cities, towns and
far-flung areas that fall outside the territory
of the publishing centre.
It is the belief of the company that the
future lies in the convergence between
information, entertainment and
advertising. The company's intent is to
establish a firm hold on each of these
emerging media opportunities, while
consolidating and growing the existing
business lines.
The Hindustan Times Ltd., along
with Pearson plc, UK, Television
Broadcast Ltd., Hong Kong, Carlton
Communications plc, UK and Westpoint
Media Holdings Ltd., Mauritius, have
participated in the equity of two joint
venture companies, TV India Ltd. to
produce and export television software
and TVM Ltd., Mauritius, for global
marketing and distribution of television
software.
TVM Ltd. Iaunched an
information-cum-entertainment satellite
television channel: Home TV in May 1996,
which has already gained immense
popularity in India within a short span of
time.
The company is also planning to print
and publish its newspapers from other
principal cities of India.
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