|
Programmes Categories
Category "A"
Spot Rates And Prime Time
Sponsorship charges
Spot
Rates
|
Duration Of
Spot |
Karachi center |
Lahore
Center |
Islamabad
center |
Peshawar
center |
Quetta
center |
National
Network |
|
07::seconds |
3,065 |
2,945 |
2,365 |
615 |
370 |
8,600 |
|
15::seconds |
5,905 |
5,685 |
4,570 |
1,170 |
680 |
16,570 |
|
30::seconds |
10,495 |
10,095 |
8,100 |
2,075 |
1,170 |
29,375 |
|
60::seconds |
15,745 |
15,140 |
12,150 |
3,120 |
1,755 |
44,075 |
Fixed positions are 200% of the above
rates
Prime Time +Sponsorship Charges (7:00 to
9:00) ”A”
|
Duration Of Programme |
Commercial Time Allowed |
|
5
Minutes |
15
Seconds |
|
15
Minutes |
60
Seconds |
|
25-30 Minutes |
60
Seconds |
Spot During, other than mentioned above
will be based on our usual/existing practice
Branding charges during
prime time would be Rs. 75,000/=per Programme. Branding rates for
back-drops, side displays, other display material or position etc would be
subject to negotiation.
Surcharges
|
After news heading in
Khabarnama |
400% of the rate
|
|
Time spot
during prime time drama/plays |
300% of the rates
|
|
Time spot before khabarnama |
300% of the rates
|
|
Time spot before khas khas
khabrain |
300% of the rate |
|
Mid Break spots in News
Khabarnama |
250% of the rates |
|
Spot
before/after a specified Programme |
200% of the rates
|
|
Mid Break spots in films |
200% of the rates
|
|
Mid break spots in live or VTR
Programme |
225% of the rates
|
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Category "B" Non Prime Time Sponsorship charges
|
Time
Slots |
Tariff |
|
National Network with 60 sec of commercial time |
|
06:00 AM to 12:00 Noon |
Rs. !8,000 |
|
12:00Noon to 3:00 PM |
Rs. 20,000 |
|
3:00 PM to 5:00 PM |
Rs. 22,500 |
|
5:00 PM to 6:00 PM |
Rs. 40,000 |
|
6:00 PM to 7:00 PM |
Rs. 106,890 |
|
7:00 PM to 7:30 PM |
Rs. 142,500 |
|
9:45 PM to 11:00 PM |
Rs. 131,000 |
|
11:00 PM onwards |
Rs. 50,000 |
|
5:00 PM to PM 6:00--------
Regional language slot |
|
Karachi |
Rs 20,000 |
|
Lahore |
Rs 15,000 |
|
Islamabad |
Rs 15,000 |
|
Peshawar |
Rs 5,000 |
|
Quetta |
Rs 2,500 |
These are the Rates
for single transmission. In addition to free station announcements
Regional language slot rates for the respective center No further
discounts, in any forum, would be applicable to sponsor of programmes in
Programmes category “B”. If any advertiser wishes to advertise for any
duration of programme, the rates will be applied on the above time slot
basis For sponsor who intend associate with a programme with commercial
time of less than 60 seconds, then the rates of their sponsorships will be
calculated on pro data of 60 seconds sponsor ship rated for respective
time slot Branding charges for back-drops, side displays, other display
material or positions, etc would be subject to negotiation.
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Discounts
|
Discount
Applicable on |
Sponsorship
60 Seconds
Normal
Cost=Rs178,150 |
Spot
Ordinary Spot Of 60 Seconds
Normal
Cost=Rs178,150 |
30% Discount |
Discounted
Tariff Rs.
124,705
|
Taxes/Duties/
Gst
Rs. 18,706 |
Payable to Ptv Rs.
143,411 |
Sponsorship
60 Seconds
Normal Cost Rs. 178,150 |
Taxes/Duties/
Gst
Rs. 18,706 |
Payable to Ptv
143,411 |
|
1.
Sponsor of
imported films/foreign films/ current affair programme/repeat
telecast of programmes/ musical programmes/ foreign sports films.
2. Advertisement of computer
hardware and software.
3. Films/spots-produced by
an advertiser in the national interest on health hygiene and other
social/civic problem for educating and informing the general public.
4. Sponsorships of PTV’s
public service & educational programmes. This is subject to approval
by PTV & the time schedule will be at the discretion of PTV.
5.
Spots books in mid break of imported
films/ musical programmes/ repeat telecast of programmes or
commercial fixed with musical programmes or fixed before repeat
telecast of programmes.
75% Discount |
44,538 |
6,680 |
51,218 |
11,019 |
1,653 |
12,672 |
|
Advertisement Of Books
50% Discount |
89,075 |
13,361 |
102,436 |
22,038 |
3,305 |
25,343 |
|
1.
Advertisement of newspaper/periodicals
2.Cinema Advertisement (film trailor of Pakistani feature
films).
15% Discount |
151,427 |
22,714 |
174,141 |
37,464 |
5,620 |
43,084 |
|
1.Cinema
Advertisement
(film trailors), stage dramas
and other approved entertainments.
2. The advertisement of
institutions promoting art and culture only.
3.Advertisement and
fertilizer, seeds, pesticides (used as spray on crops), tractors
tube-wells and various agricultural implements.
4. Spots booked by sponsor with
promote a Ptv programme as well as their sponsorship and their
organization.
40%
Discount |
106,890 |
16,033 |
122,923 |
26,446 |
3,967 |
30,412 |
|
Advertisement of situation vacant &
tender notice.
25%
Discount |
133,612 |
20,042 |
153,654 |
33,056 |
4,958 |
38,014 |
|
Advertisement of product service wish are
offered for sale form a single point and are not distributed through
several outlets and whose sale is limited to one city/town. The
above discount are applicable on sponsorship(7:30 Pm to 9:00 Pm) &
on spot. No further discount
permissible. |
|
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General Information
-
Specially negotiated privileged
position, sponsor of special programmes, transmission via satellite and
live sport coverages, at specially negotiated rates.
-
If due to any reason a fixed point
spot has to be shifted , it will be treated as an ordinary spot and
there will be no special surcharge on it.
-
The rate of bulk purchase discount on
aggregation billing in a year applicable/admissible to advertising
agencies is subject to notification.
-
Late payment surcharge at 15% will be
chargeable on invoices not paid by the due date.
-
All taxes/duties levied by the
Federal Provincial Government including Gst shall be borne by the
advertiser .
-
PTV reserves the right to charge for
advertisement for which time was booked but not for utilized, because
the material was faulty or was not cleared by censor.
-
The advertising agency/advertiser
will be responsible for obtaining clearance of copyright and pay any
royalties involved or any other charges livable on material supplied
for transmission.
-
The advertising agency/advertiser
concerned will indemnify PTV against all actions, claims and demands
brought or made against PTV by reason of the transmission of any
advertising material.
-
PTV reserve the rights to refuse, at
any time, to transmit an advertisement material without assigning any
reason.
-
PTV will not be responsible for
damage to or loss of advertising material for any reason.
Single Product Or Service
Except in case of advertisement going with sponsored programmes a
commercial spot should refer to only a single product or service.
Cancellation, Suspension
-
Contracts may be cancelled
by advertiser by giving notice in writing not less than six weeks prior
to the date form which cancellation is desired.
-
PTV reserves the right to
discontinue, postpone, cancel or change timings of telecast of any
programme without prior notice.
-
Sports contract for may be
suspended at the advertiser’s request provided at least two weeks notice
is given by the advertiser. A contract can not remain suspended for more
than six weeks. After six weeks of suspension the contract will stand
automatically cancelled.
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Terms And Conditions
Contracts
-
The
contracts are subject to the terms and condition printed on the back of
the prescribed contract form “Advertising on Television” and briefly
stated
-
The copy and
material prescribed for exhibition should confirm to PTV’s standards and
to all rules and regulations in force at the time
-
A contract except in
the case of sponsorship, shall refer to only a single product or service
of a client.
-
Contracts can be made for
a maximum period of 52 weeks and are valid only for the financial year
(July-June) in which the contract is made.
Payment
-
Payment is full is
required in advance of transmission on a month to month basis, e.g all
spot scheduled to be transmitted in February should be paid for by
January 31 positively, except by those advertising agencies who are
allowed credit for a specified period as the case may be.
-
PTV reserve the right to
adjust any payment against any dues of the agency/advertiser.
Delivery
And Clearance Of Material
The commercial material on
U-matis cassette should be submitted seven days before the transmission
when transmission is due. A commercial submitted for telecast must be
accompanied by the certificate issued by the PTV censor board/STN censor
board for commercial clearing it for telecast a late fee may at PTV’s
discretion, be levied on commercial material/instruction received late.
Changes
In Rates And Condition
PTV reserve the rights to
change the rates and condition without prior notice. However PTV will
allow advertisers 15 days form the date of announcement of change in rates
and conditions to cancel or amend their contracts.
Advertisement
Material
The commercial material on
U-matic video cassette as per PTV’s requirement with suitable sound tracks
is required for advertisement.
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Contact Us
Karachi
Pakistan Television Corporation Ltd
Central Marketing office
Phone # 9230544-48 (5 Lines)
Fax # 9230558
Lahore
Pakistan Television Corporation Ltd
Marketing office
Phone # 92-42-9200642-630 & 631
Fax # 92-42-9200645
Islamabad
Pakistan Television Corporation Ltd
Marketing office
Phone # 92-51-9215592
Fax # 92-51-9202125
Quetta
Pakistan Television
Corporation Ltd
Marketing office
Phone # 92-81-9201314
Fax # 92-81-9202125
Peshawar
Pakistan Television Corporation Ltd
Marketing office
Phone # 92-521-9211884
Fax # 92-521-9211886
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